Heluva Good Summer Experience: Videos

2017

Heluva Good! Summer: Beach

Heluva Good! Summer: Pool

Heluva Good! Summer: Cookout

GloveUp Boxing: Outdoor, Print.

2017

Fantasy Ski Racer

Copy: Doug Murphy

Fantasy Ski Racer is like fantasy football, but for ski racing. Simple enough, right? So, for their debut campaign, we skipped the explanation and got right to the best part of any fantasy sport: the trash-talk.

To do this, we created a character named Joey Bumski. Lifelong ski bum. King of the singles line. Rocker of a vintage one-piece snowsuit. And Fantasy Ski Racer legend (in his own mind, at least). He’s confident in his skills and he’s not afraid to tell you about it.

Celebrity influencer Ted Ligety.

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Wormtown Brewery

Hatch 2016 Award Recipient

Copy: Margaret Penza

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Heluva Good Holiday Dipventure

Copy: Doug Murphy

Heluva Good Dip wanted to be top-of-mind throughout the holiday party season. We sold them on the idea of making an online game inspired by the ultimate holiday party struggle: You just want to get to the chips and dip but your family keeps, like, talking to you.

Only, unlike at your family’s party, the guests are anthropomorphic snacks.

The game consisted of crazy characters and 50-plus scenarios players would encounter at the party. We brought to life characters like Grampa Onion, Lil Tater, and Pretzel Puppy with the help of Brickyard VFX and 14four.

The game was super-engaging, with an average dwell time over two minutes and 32% of participants coming back to play again. Party On!

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Grandpa Onion

Lil'Tater

Pretzel Puppy

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Jeremiah Weed Whiskey, Social Content

Copy: Doug Murphy

Post Copy: "Gift Idea: Weed with a bow, maybe?"

Post Copy: "When visiting a galaxy far, far away remember to pack Weed."

Cannes Young Lions Competition, Cyber Entry

In 2015 YL partnered with Every Mother Counts, a non-profit organization dedicated to making pregnancy and childbirth safe for every mother. The organization informs, engages and mobilizes new audiences to take actions and raise funds that support maternal health programs around the world. The assignment challenged teams to develop creative digital/mobile ads to engage their target audiences to raise awareness and take catalytic actions in support of the cause.

Co-Art Direction: Spencer Towler

Boston Marathon Medals Team,
T-shirt Design

2014

Hired by the team captain to concept and create a “uniform” for the Medals Team of the Boston Marathon. A team of a little over 100 people who distribute medals (“the goods”) to marathon finishers on race day.

The Boston Marathon is an annual marathon race hosted by several cities in greater Boston in eastern Massachusetts, U.S. It is always held on Patriot’s Day the third Monday of April.

Titleist, Masters Win-Ad Concept

Jack Daniel's Guide Book, Design

2014

Avocados from Mexico, Social Content

2014

"Socialite" Campaign

There has been positive engagement with short-text on an image background with more "lifestyle" feel. Engages our viewer with a simple and clear message.