B/SPOKE Ride with pride

2018

Pride is arguably one of the most celebrated days around the world. Everyone comes together with love, unity and support for one another. We wanted to take B/SPOKE and Truly Spiked & Sparkling from "the best kept secret in Boston” to "the tastemakers of fitness culture in Boston" and we believed that having a strong presence at Pride was the first step.

Driving this initiative with the core pillars of inclusivity, passion for fitness and rhythmic movement through music, the brands’ participation will both stand out and compliment the parade. Bumping music paired with the spectacle of a moving class is the perfect advertisement, placed in an environment with a core part of the target audiences’ undivided attention.

The team was decked out in an original merch design for the Pride B/SPOKE X Truly Collab which was also available for sale at all studios. All proceeds from sales of the merch collaboration profited Bagly in total raising over $1.5k for the organization.